Begin by asking just one personal question:

"How likely is it that you will recommend your Company or Event to a colleague or friend?"

The response is made on a scale of 0 to 10 (where 1 is - Not at all likely and 10 is extremely likely).

9-10 These are your "Promoters" and will promote you every chance they get.

7-8 They are your "Passively Satisfied" customers, but need to become 9s or 10s!

0-6 They are the "Detractors". Pretty unsatisfied with you and most likely to leave you for a competing product or service while often and actively saying negative things!

To get your Loyalty Number you take the percentage of 9s and 10s and subtract the 0-6s.

This is the one number you need to grow. Apple’s is 78! We think you should know yours!

Your Event Feedback Community

With our loyalty survey module in eNetworkerPlus you can easily create your Event Feedback community; three delegate classifications which empower you to engage, compare and improve.

We call our module to carry out the process: JustOneQuestion. JOQ:

1.Creates that core and brilliant question in an attractive layout - personalised and branded. Ask it as often as you require.
2.Manages the E-mailing of survey URLs, each unique to targeted individuals!
3.Allows participants to give their honest view
4.Allows participants to say why they rated you in that way
5.Allows you to track responses and re-mail initial non-respondees
6.Does the response analysis and categorisation to 3 key groups
7.Calculates your NetLoyalty Number. The one number you need to grow
8.Records the details of the whole process so you can report and manage
9.Exports individuals' details to groups enabling further Consultations, surveys and dialogues to be used to understand and fulfil customer needs